Shepreneur Secrets: Crafting Your Brand Identity.
In this empowering episode we focus on women entrepreneurs, we explore the essential steps to crafting a brand identity that reflects your values, resonates with your audience, and sets you apart in a competitive market. From defining your brand's mission, vision and values to crafting a compelling brand story, we cover the foundational elements that form the cornerstone of a successful business identity. Our guest experts share actionable insights, real-life experiences, and practical tips to help you navigate the branding journey with confidence and clarity. Click OVERVIEW below to learn more about HER.
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Description:
In this empowering episode we focus on women entrepreneurs. We explore the essential steps to crafting a brand identity that reflects your values, resonates with your audience, and sets you apart in a competitive market.
From defining your brand’s mission, vision and values to crafting a compelling brand story, we cover the foundational elements that form the cornerstone of a successful business identity. Our guest experts share actionable insights, real-life experiences, and practical tips to help you navigate the branding journey with confidence and clarity.
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How to Get Started:
Whether you’re just starting out or looking to elevate your existing brand, this episode offers invaluable guidance to women entrepreneurs striving to make their mark in the business world. Tune in to learn how to harness the power of branding to build a business that not only thrives but leaves a lasting impact.
What you will learn from this episode:
- Defining Your Brand’s Essence: Discover how to articulate the core values and mission of your business, essential for creating an authentic and compelling brand identity.
- Crafting a Compelling Brand Story: Learn the art of storytelling to connect emotionally with your audience, differentiate your brand, and leave a lasting impression.
- Navigating the Branding Journey: Gain practical tips and expert advice on the step-by-step process of building a brand, empowering you to navigate the complexities of branding with confidence.
- Empowering Women Entrepreneurs: Explore the unique challenges and opportunities faced by women in business, and uncover strategies for leveraging your strengths to build a successful and impactful brand.
- Finding your why: The founders why & the business why.
All you need to know about our guest- Kemi Juba-Martins
Kemi Juba-Martins is a seasoned brand strategist and award-winning leather goods designer with 8+ years of experience. Holding an MBA in Global Business and a B.Sc. in Marine Science, She founded K.Aspen, a renowned Nigerian leather brand.
Through Branddosh, her brand development company, Kemi assists tech startups in navigating the competitive market. Her remarkable achievements in brand development and fashion have garnered recognition from esteemed diplomats. Her work has also been featured by Meta, MTV Base, TraceTV, and BBC Africa.
To know more about her, you can connect with her on all social media @kemijuba and @yourbrandexec
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